Every once in a while, something comes along that changes everything.
The phone you never have to look for. Because it's already looking after you.
One pane of glass. No ports. No buttons. No bezel. Nothing to get in the way.
It weighs less than the paper this idea was first sketched on. And it never needs to be charged again.
Today we're introducing three revolutionary products.
The entire surface is the display. Hold it up, and the world on the other side gets labels, translations, and directions. Put it down, and it's glass again.
Intelligence that lives on the device, learns how you think, and never sends a word of it anywhere. It knows you. Nobody else does.
Every face, every place, every song that ever mattered, kept in your hand for a lifetime. Ask it what your mother's laugh sounded like. It remembers.
Are you getting it? These are not three separate devices. This is one device.
No setup. No passwords. No manual. Pick it up and it knows it's you, from the way you hold it. Hand it to someone else and it forgets you were ever there.
Or don't. It hears a whisper across a room and reads a glance across a table. Most of the time, you won't have to say anything at all.
Set it on the table and the people you're calling are sitting across from you, at true scale, in real light. Distance stops being a thing.
Drop it. Soak it. Sit on it. Pass it to your kids. It's built to outlast you, and to be worth handing down when it does.
Go ahead.
This is the mind, live. Type anything. It answers the way iPhone 2050 would.
We didn't add anything to this phone. We spent forty years taking things away, until only the part that mattered was left.
One more thing.
In 2007, the first one was $499. We think the last one should cost exactly the same.
Here's to the ones still crazy enough to think a phone can change the world. Again.